Jill Blackmore Evans

Format Magazine

Format Magazine is an online art and design publication produced by Format. From 2016-2017 I worked closely with Format's head of content in an editorial assistant capacity to create, edit, and curate content for the magazine. 

In 2018 I took on the role of head editor, managing a remote team of freelance writers and other contributors located in Canada, the United States, and Europe, and publishing several articles per week. 

Community management was also a key aspect of my role. I created a weekly newsletter that went out to over 160,000 subscribers and managed editorial content distribution across social channels including Facebook, Twitter, Instagram, and Ello. 

In 2018, a colleague and I launched Format Picks, a monthly art contest on Format Magazine.

In the time I worked at Format, monthly views of the magazine averaged around 100,000 to 150,000. 

Photo essays I published as an editor were highlighted more than once on BuzzFeed's roundup of the most powerful photo stories from across the internet. Format Magazine was also selected by Apple to appear in an advertisement for Safari. 


Branded Content

A selection of content marketing projects I've worked on.


19 Art Portfolio Examples for Inspiration

Curated artists and wrote copy for this sponsored article promoting Format.

September 2017

Creative Review

Eight common design mistakes on your portfolio (and how to fix them)

Collaborated with colleagues at Format and the Creative Review team to produce this sponsored article discussing advice for artists creating online portfolios. 

October 2018

Juxtapoz Magazine

Format's Portfolio Platform, and 18 Artists Who Use It 

Curated visual content and assisted in creation of this sponsored article promoting the Format product.

November 2017

Lift & Co. 

Lift & Co. Magazine

As a freelancer, wrote various SEO-focused articles for cannabis platform Lift & Co.'s online magazine. 


Newspaper Club

A Step-by-Step Guide to Sharing Your Printed Projects Online

Wrote this article for a Format partnership with Newspaper Club, a UK-based online printing service. Also worked with them to sponsor a Format contest and publish content from them on Format Magazine

July 2018

Brand Partnerships

Partnerships with other brands and publications I worked on while at Format.


Format x Ello Artist Invite

Assisted in collaborating with artist platform Ello to run a contest, which had over 800 entries. Selected winning entries and promoted to the Format community. 

January 2018


Format x #FotoRoomOPEN

Organized sponsorship of this photography contest put on in collaboration with online photo community FotoRoom. I assisted in judging the contest and promoting winners on Format's social channels.  

January 2018


Pride: Through the Lens

Collaborated with free stock photo website Pexels to sponsor this photography contest themed around Pride Month. Assisted in judging the contest and promoting on social channels.  

June 2018

Polaroid Originals

Use Format: A New Way to Present Your Polaroid Portfolio

Assisted with this Format partnership with Polaroid Originals, including an article published on Polaroid Originals' magazine and an Instagram contest. I facilitated the @useformat side of the contest. In all there were over 3,000 entries and Format gained hundreds of new followers. 

February 2018


Using Format